UCR-WG Service Innovation WG: Organization Structure
Organization Overview
Our working group has started from a consortium-style organization, where the core themes and issues we should
resolve as "service" has been analyzed.
The four items has been then analyzed in detail under each sub-working group.
Under continuous endeavors and discussions, these groups has deepened their analysis, which raises and inspires
concrete themes which are enough valuable for independent collaborative research spin-offs:
Indeed, industry and academia started to explore technology of modeling in the area of visualization of service.
Sub-Working Groups
SWG-1: Visualization of Value
Visualization of Values for Public Services:
Productivity in service sectors are facing challenges of measurement issues,
and decision makers are not currently provided adequate data for management and performance assessment.
The visualization of values generated in "innovation based on producer-user interaction" is, therefore,
a vital area of study.
SWG-1 has collaborated on the visualization of values and the design of a measurement scheme for the network
society from "service science" standpoint.
Service science is an academic area of discovering algorithms with scientific analysis in service sector for which
experience and intuition are traditionally emphasized.
In 2006, SGW-1 focused on online public services in e-Government initiative in Japan.
Various data were collected to propose value indicators and assessment methods.
In this effort, value-chain model for online public services and survey model from user-oriented perspectives were
proposed and presented for the Cabinet Office of Japan.
SGW-1's research area encompasses not only public services but also medical services for regional health care system
so that service assessment methods for the 21st century are to be built.
SWG-2: Visualization of Service Knowledge
Visualizing interactions and logical relations in service, which is intangible by nature, will be an essential step for performance assessment, optimization, and innovation of service. The SWG-2 therefore focuses on how to identify, structurize, represent, and then display qualitatively the knowledge relevant to service. In particular, we are discussing the following topics.
- Service model and service ontology
- Targets of visualization
- Available technologies for visualization Characterization of services and visualization technologies
- Case studies of visualization
SWG-3: Optimization for Service Innovation
SWG3 aims at establishing a novel optimization methodology for service innovation.
As a first step we are working with some problems arising from service operations at universities.
We put emphasis on obtaining mathematical insights through concrete problems.
SWG-4: Studies on the methodology of creating new services, using ideas of "emergence" and "co-creation"
We treat the following services: (1) adaptive service and (2) co-creative service.
In the adaptive service, value is created by the service that adapts to environment surrounding customers.
In the co-creative service, new value emerges by co-creative decision-making through interaction between service
providers and service receivers.
Collaborating with researchers in IT industries,
SWG4 clarifies service mechanism based on scientific methodology and engineering approach.
Note:
Emergence:
A global order of structure expressing a new function is formed through bi-directional dynamic processes,
where local interactions between elements reveal global behavior,
and the global behavior results in new constraints on the behavior of the elements.
Co-creative decision-making:
Collective decision making that creates an effective solution, heretofore unattained by independently-acting agents, as a whole system that allows interaction among acting agents.
